Meet little-known PSG star filling void left by Messi and Neymar as he TOPS Kylian Mbappe in online shirt sales
FANS would be forgiven for assuming that Kylian Mbappe would sell more PSG shirts than any other player.
But in fact the name that most fans want on the back of their shirt is that of a little-known star who arrived at the club this summer.
GettyLee Kang-In sells more PSG shirts online than any other player[/caption]
GettyThe midfielder outsells global superstar Kylian Mbappe[/caption]
South Korea international Lee Kang-In is the man who’s name attracts the most online buyers at PSG despite the presence of stars like Mbappe, Ousmane Dembele and Achraf Hakimi at the club.
The 23-year-old has a huge following in his home country and alongside compatriot Son Heung-Min is the face of the national team.
As a result more fans purchase Lee’s shirt online than any other player in the PSG squad.
And in sales within physical PSG stores Lee is only bettered by Mbappe in terms of his popularity.
Reports suggest that the majority of Lee’s shirt sales come from the Asian continent while his arrival in Paris has seen a huge influence on the club in general.
The Ligue 1 side announced that there has been a 20 per cent increase in South Korean fans attending the Parc des Princes to watch the club play.
While there has been a 300 PER CENT increase in South Korean fans attending the stadium tour.
PSG have leaned into their South Korean following by opening a brand new three-level flagship club store in capital city Seoul last month.
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Lee only arrived in France this summer when he joined the Parisiens in a £19m deal from La Liga club RCD Mallorca.
Since joining he has become a crucial cog in Luis Enrique’s machine making 24 appearances and scoring four goals in all competitions.
The star can play in attacking midfield or on the wing and alongside Dembele has gone some way to plugging the gaps vacated by superstars Lionel Messi and Neymar who left for Inter Miami and Al Hilal respectively.
Lee learnt his trade in the Valencia academy where he spent eight years after joining from South Korean outfit Incheon Flyings FC.
Paris Saint-GermainPSG have opened a multi-story flagship store in South Korean capital Seoul since Lee arrived[/caption]
Paris Saint-GermainLee features on a wall inside the swish new superstore[/caption]
AlamyThe club wore shirts with Hangul writing on the back to celebrate the opening of their new shop last month[/caption]
