Man Utd fans say ‘had goosebumps reading this’ as Dan Ashworth writes open letter to supporters ahead of new season

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Man Utd fans say ‘had goosebumps reading this’ as Dan Ashworth writes open letter to supporters ahead of new season

MANCHESTER UNITED sporting director Dan Ashworth has outlined his plans for the season.

The blazer, 53, penned an open letter to fans discussing his philosophy and vision for the club.

GettyManchester United brought Dan Ashworth over from Newcastle[/caption]

AlamySir Jim Ratcliffe has overhauled the boardroom[/caption]

Ashworth revealed his family ties to Manchester and vowed that the new backroom team would not rest until United were back on top.

Fans were delighted with what they read and took to social media to show their support.

One wrote: “Had goosebumps reading this.”

Another said: “He made us a serious club again, thank you.”

A third added: “Exciting times ahead for United fans! Can’t wait to see Dan Ashworth’s vision come to life.”

A fourth beamed: “It shows that he values the fans’ input and wants to keep them informed about the direction the club is heading.”

A fifth posted: “I’m excited about the future.”

The Red Devils chased former Newcastle exec Ashworth for months and finally got their man on July 1.

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SunSport exclusively revealed that the Magpies slashed their demands to green light the move from £20m to significantly less than £10m in eleventh-hour talks before their PSR deadline.

Ashworth is highly rated in his role and has held director’s positions at a number of top clubs.

Notably he was the director of development with the England national side from 2013 to 2018.

He switched to club football in 2019, joining Brighton as their technical director during a period of success for the Seagulls.

He left the South Coast and headed up north to join Newcastle in 2022, spearheading their Saudi revolution as sporting director for just under two years.

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Here are nine managers Red Devils chiefs are reported to have considered for the job and what allegedly happened with each.

Gareth Southgate

Enjoys plenty of support among Sir Jim Ratcliffe’s Ineos chiefs but made clear he wouldn’t talk to any clubs until after Euro 2024. There is yet to be any suggestion that contact was made with the England boss.

Kieran McKenna

Talks were opened with McKenna’s representatives before the FA Cup final, but the former Man Utd coach opted to sign a new deal with Ipswich after Ten Hag’s Wembley win.

Roberto De Zerbi

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Allegedly sounded out before the FA Cup final with salary expectations discussed. But Ineos chiefs concluded ex-Brighton boss was not the right fit for the project.

Thomas Frank

Brentford boss met Man Utd representatives the day before the FA Cup final. The Dane also dined with Ratcliffe, Roy Hodgson and Frank Lampard at the launch of a new Ineos car in February.

Marco Silva

Fulham boss reportedly met Man Utd representatives face-to-face two days before the FA Cup final, around the same time as Ten Hag was conducting his press conference.

Mauricio Pochettino

Fell out of Man Utd’s thinking in the first week of June, despite being a favourite of Sir Alex Ferguson.

Thomas Tuchel

Made a very strong impression and came across well during a Monaco meeting. Personal terms were discussed before the ex-Chelsea and Bayern Munich boss decided to step back from the process.

Ruben Amorim

Sporting boss was discussed by the Man Utd hierarchy but did not make the final reckoning.

Roberto Martinez

Portugal manager was considered in the early stages.

Ashworth is reportedly going to have overall responsibility for football performance, recruitment and operations at Man Utd.

New technical director Jason Wilcox, who joined the 20-time Premier League champions in April, will report to Ashworth.

Rene Hake and Ruud van Nistelrooy have joined Erik ten Hag’s coaching staff as the new regime leave no stone unturned in their pursuit of glory.

Forward Joshua Zirkzee and centre-back Leny Yoro have both signed so far this window.

And United have also had a first approach for Matthijs de Ligt rejected by Bayern Munich.

Dan Ashworth’s letter in full

“This is one of my first opportunities to address Manchester United fans since joining the club as sporting director on 1 July, so I want to start by saying how delighted I am to be here. 
 
“Although I grew up in Norfolk, I’ve always had a strong attachment with Manchester because my mum and dad were born in Middleton and my grandparents lived their whole lives there. 
 
“When I visited as a boy, my dad would take me to games across Greater Manchester and I remember the thrill of my first visit to Old Trafford in the late 1970s, watching the likes of Lou Macari, Jimmy Nicholl and Arthur Albiston.

“I can’t claim to have been a partisan United fan – my dad enjoyed watching all the local teams – but I remember the special buzz that always seemed to surround games at Old Trafford, and it’s something I have experienced many times since during my career in football. 

“So it’s going to be an incredibly proud moment entering the directors’ box on the home side for the first time when the Premier League season gets under way against Fulham on August 16. The close season is always a reset moment for every club, but the sense of renewal has been particularly strong at Manchester United this summer as our new leadership structure takes shape. 
 
“Omar Berrada has started as chief executive, and Jason Wilcox as technical director, and I can assure you that we have lost no time in getting to work. Our first big decision of the summer was to extend Erik ten Hag’s contract as men’s first-team manager to June 2026, reflecting our strong belief in him as one of Europe’s top coaches, and the partner we want to continue working with to get the team back to the levels expected. 

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“We are all clear that last season fell below the required standards in the Premier League and Champions League but, by winning the FA Cup in such impressive fashion, our players and staff showed what they are capable of when everyone pulls together and performs to their potential. 
 
“Our collective challenge is to reach those levels much more consistently. It’s my job, together with Jason, to create the right support structures and environment around Erik, the staff and players to make that possible. Already, I can feel a strong sense of energy and determination around the group, as the players and staff return fresh from their breaks, including some exciting new additions to the squad, and to the coaching team. 

“There are also changes to the physical environment at Carrington as work commences on our season-long £50million redevelopment of the training ground – evidence of our commitment to improving the club’s infrastructure. 
 
“This will require some adaptation this season, but all our teams – men’s, women’s and Academy – will maintain access to high-quality facilities, with the promise of a fully refreshed, world-class site once the project is completed. 

“Delivering a successful women’s team and a thriving, productive Academy are both key objectives of my job, and I have a strong background in both areas. Women’s football was an important part of my remit in past roles with Newcastle United, Brighton & Hove Albion and the FA, and it will be the same at Manchester United. Women’s football is arguably the most exciting area of growth in the global game, and we want to be part of that. 
 
“Last season’s FA Cup win was a fantastic landmark as our first major women’s trophy, and now we want to build on that with Marc, his staff and the players. Youth development has also been a huge part of my career and I see it as a crucial element of success for any football club – but especially for Manchester United where homegrown players have such a rich history.

“The success of our Under-18s during the 2023/24 campaign bodes well for the next generation of men’s talent coming through, and the same is true on the women’s side, with both our Under-21s and Under-16s finishing the season with trophies. Overall, my first impression is the scale of opportunity available to us at Manchester United as we review and refresh all areas of the club. 

“This remains one of the biggest football clubs in the world, but that is not our measure of success; the focus is on getting back to being among the best on the pitch. It won’t happen overnight, but, together with Omar and his new leadership team, we will not rest until we have achieved it.”

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