How much every Premier League club earns in shirt sponsors as Man Utd get huge £170MILLION… while Chelsea’s kit is BLANK
MANCHESTER UNITED earn the most from their shirt sponsorships in the Premier League.
Meanwhile, the front of Chelsea’s kit is BLANK.
AFPManchester United will earn £170million from their kit in 2024-25[/caption]
GettyChelsea are missing out on tens of millions of pounds by not having a front-of-shirt sponsor[/caption]
Football kits are one of the most lucrative deals in the game – with businesses desperate to get maximum exposure.
So much so that there are now both the traditional sponsorships on the front of shirts as well as shirt sleeve logos for companies.
Add in the fact that manufacturers pay the clubs to make their kits – often on long-term contracts – and there is big money to be had.
But it is United who top the tree by raking in a whopping £170million from their kit deals in 2024-25.
They get £90m from adidas to produce their kits, plus the £60m Snapdragon pay to be their new front-of-shirt sponsor and DXC’s £20m to be on the sleeves.
That is £20m better off overall than neighbours Manchester City who get £150m – £70m from Puma, £60m from Etihad and £20m from OKX.
Liverpool snatch third on £137m as a result of their deals with Nike, Standard Chartered and Expedia.
And Arsenal complete the top four on £125m from Nike, Emirates and Visit Rwanda followed by Tottenham (£110m) and Newcastle (£72.5m).
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Then come Chelsea, all the way back on £68m.
Of that, £60m comes from kit suppliers Nike with Fever paying £8m to be on the sleeves.
However, the Blues are missing out on tens of millions of pounds by not having anyone on the front of their shirts – the only club in the Premier League without one.
SunSport revealed the Stamford Bridge giants dumped Infinite Athlete after pre-season because a club cannot change their front-of-shirt sponsors during the Premier League season – except for a one-off charity partner match or if the company goes under.
Chelsea started the 2023-24 season without a shirt sponsor as well before signing the one-year £40m deal with Infinite Athlete in September.
There is a big drop off then to Aston Villa in eighth on £39m – having ditched their wet-look Castore kits for adidas – followed by Everton and Leicester tied on £21.5m, pipping West Ham (£21m).
Brighton (£17m), Crystal Palace (£16m), Wolves (£16m) and Fulham (£15.75m) are next ahead of Nottingham Forest (£11m) and Bournemouth (£10.5m).
The bottom three is made up of Southampton (£10.2m), Brentford (£9.5m) and lastly Ipswich.
The Tractor Boys earn just £6m from their kits – £1m from Umbro, Halo pay £1m to be on the sleeves and then £4m comes from promoting local hero and new investor Ed Sheeran front and centre.
GettyManchester City’s Etihad deal is worth £60m per season[/caption]
EPALiverpool are third with a total of £137m[/caption]
GettyVisit Rwanda and Emirates combine with adidas for Arsenal’s £125m[/caption]
GettyTottenham (£110m) and Newcastle (£72.5m) are fourth and fifth[/caption]
GettyIpswich are bottom of the pile despite their £4m from Ed Sheeran to sponsor the shirts[/caption]
