Dundee United kit manufacturers involved in Twitter spat as fan calls them out over one crucial detail on new strip

DUNDEE UNITED’S new kit launch went down a treat with supporters.

But the company who made United‘s kit have managed to score a rather spectacular own goal.

Dundee United’s new home top has been well-received by fans

But Erreà made a critical error when promoting the shirt

Erreà, the Italian sportswear brand, signed a deal with the Tannadice outfit to produce their strips starting from this season.

They unveiled their first offering today, with the home kit revealed on social media (though the release date remains TBC).

While supporters wait to find out when they can get their hands on the new threads, they’ve been looking at as many images of it as possible.

Erreà posted some of snaps of the jersey being modelled on Twitter, but didn’t quite get the reaction they were hoping for as they got one key detail mixed up.

They wrote: “Introducing @dundeeunitedfc‘s new home kit.

“Orange, elegant, it pays tribute to the iconic club founded in 1909.

“The jersey features a stylish pattern of the club’s rampant lion logo, with white and black details on the collar and sleeves.”

One particular aspect of that description left United fans with the same complaint.

Plenty of Arabs quickly pointed out to Erreà that their club’s official colour is of course tangerine, not orange.

One exclaimed: “Excuse me, ORANGE? No, we play in tangerine.”

While another, offering a more positive perspective, said: “*Tangerine. Looks great!”

But a response from Erreà to one reply stood out above all others, with the manufacturers getting on the defensive.

A supported commented: “Should be tangerine. Not orange. At least get the colour right!

“Plus, we didn’t start playing in tangerine till 1966. Not off to a good start with 2 important stats incorrect!”

Erreà seemed to get the claws out for their comeback.

The brand said: “Sorry for the two inaccuracies James, we will improve so that everything will be perfect next time thanks to your valuable advice.

“Congratulations you are a big fan of your club. Do you even like the jersey or did we get that wrong too?”

Talking about the kit on its own, punters seemed to be mostly in approval.

One called it a “stunning kit” while another said it “genuinely looks class”.

A Hearts fan even chimed in: “Furious at how nice a kit that is.”

Others shared their excitement and the fact they couldn’t wait to get their hands on the top.

But, many agreed that the shirt looked better without one key feature…

The sponsor on the front.

One said: “Not United’s fault; the same can be said for most kits and money is money, but… That looks absolutely SENSATIONAL with no sponsor.”

Another commented: “Going to be heartbreaking watching them plaster sponsors all over this masterpiece.”

“Looks unreal without the sponsor on it,” came a further reply, and many after it…

United’s head of commercial and sponsorship, Elliot Shaw, said: “I am absolutely delighted how our maiden kit of the Errea era has turned out.

“The design is stylish and contemporary, and I have no doubts that it will be a real hit with our supporters.

“I am also thrilled to introduce Bartercard as our new front-of-shirt sponsor for the 2023/24 season.

“Bartercard have been a fantastic partner to work with, and it is great to see how our initial conversations last summer around partnering with the club have developed at such a pace that they are now Principal Partners. I would like to thank Chris and the team for the magnificent support that they have given to Dundee United.”

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